Substack has emerged as a go-to platform for writers looking to create and distribute newsletters directly to their subscribers. With its user-friendly interface and a range of tools, Substack offers simplicity and convenience for writers of all backgrounds. It has provided a lifeline for journalists and writers affected by layoffs in traditional media, allowing them to continue their work independently. However, as the platform gains popularity, questions have been raised about its content promotion practices and revenue model. Despite the criticisms, Substack remains a powerful tool that empowers writers to reach their audiences and build their own independent businesses.