Keywords: Substack features, bypassing media gatekeepers, content monetization, writer independence
Substack is a platform that allows writers to create and distribute newsletters to subscribers. It was founded in 2017 by Chris Best, Jairaj Sethi, and Hamish McKenzie, and has since become a popular tool for independent writers and journalists.
One of the main draws of Substack is its simplicity. Anyone can create a newsletter on the platform, and subscribers can easily sign up and manage their subscriptions. Substack also provides a range of tools and features for writers, including the ability to charge for subscriptions, create paywalled content, and integrate with other platforms like Twitter and Facebook.
In addition to its user-friendly interface, Substack has gained popularity in part because it allows writers to bypass traditional media gatekeepers and reach their audiences directly. This has been particularly appealing to journalists and writers who have been laid off from traditional media outlets, as it provides them with a way to continue their work independently.
That being said, Substack has also faced criticism for the types of writers and content it promotes. Some have argued that the platform has a tendency to amplify voices that are already privileged and powerful, while ignoring or silencing marginalized voices. Others have raised concerns about the platform’s business model, which relies on taking a cut of writers’ subscription revenue.
Overall, Substack is a powerful tool that has enabled many writers to reach their audiences and build independent businesses. However, as with any platform, it’s important to consider the potential drawbacks and limitations before jumping in.
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